If only I could go back in time, I would have done my research before I created my current GoFundMe campaign for the Your Sisters Foundation. How naive I was to believe the Field of Dreams cliche, "If you build it, they will come". I didn't do my audience research, nor did I succeed in connecting readers to the girls. My audience needs to fall in love with the girls, needs to be connected so that any victory is a mutual victory.
Using all the digital storytelling tools I now have at my disposal will significantly increase the success of my GoFundMe 2.0 campaign. If you don't believe me check out my current campaign.😖 Give girls & women a better life in Tanzania
I'm excited to utilize Animoto and perhaps some AR in my next campaign, when I figure out how to make something that doesn't look like my cat made it. 😸
Works citied:
Six Hallmarks Of Successful Crowdfunding Campaigns
8 Tips on How to Run a Successful Crowdfunding Campaign
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