Scoopit is an interesting, web-based platform that essentially allows the user to create a topic board and insert topic-relevant items from other websites such as social media platforms, blog, video and audio segments, images and more. I chose to focus my Scoopit board topic on techniques to create a successful crowdfunding venture. Initially, while looking for material to add to my board, I began my search for articles internally within Scoopit, using various key word combinations and hashtags in the search bar, such as ‘successful crowdfunding tips’ ‘crowdfunding tips and tricks’, #crowdfunding and #crowdfundingtips. However, given the popularity of crowdfunding, I was surprised to find very little to actually draw from internally. I decided to try searching directly through google and platforms such as Twitter and Youtube, using the same search criteria and was rather pleased to find much more readily available material. I also discovered there were three primary methods of adding material to Scoopit. Internally, articles could be added to my board by “scooping” (repurposing) a link from another Scoopit board. Externally, I was able to copy the web link and paste it into Scoopit, or I could use the bookmarklet to automatically add the page I was on to a relevant Scoopit board. Interestingly, I found the bookmarklet however, did not always work. For example, I was not able to use the bookmarklet within most social media platforms like Twitter, Instagram and Facebook, and therefore had to vary my approach on certain pages depending what they would or would not allow.
I tried to be selective about the elements that I chose to include on my Scoopit board. Although there is a lot of information on the web about crowdfunding I wanted to focus on showcasing information that would assist someone in planning a successful crowdfunding campaign. I also wanted to focus on material with a strong visual presence so that the topic of the board was clearly communicated to the viewer as well as enticing and I wanted to avoid material which the viewer would be asked to purchase or pay for, which I felt could be a deterrent and cause people to avoid my board. I did this by carefully reviewing the information I chose to post and gathering elements from a variety of sources such as tweets, blog posts, videos, podcasts and images. When deciding whether or not to use an article, I questioned if it offered something of value to someone wanting to learn about creating a successful crowdfunding campaign and if I felt engaged and could clearly understand what the material was offering. Interestingly, the more information and the wider the range of different elements I included, the more I began to notice the difference between which sites would allow me to use the bookmarklet and which required me to copy the link. In some cases, such as adding images to my Scoopit topic, I also learned how one would go about copying the link to a single relevant image itself, rather than the full article.
I think my post offers many interesting and helpful key points on learning about crowdfunding and how to be successful with it. I think, however, that there is so much to learn and so many different angles and techniques when marrying something as complex as sales with technology that it is impossible to give a completely well rounded, full scope picture on crowdfunding. Successful sales techniques often take many years of study to analyze what works or makes something appealing to a consumer base and the same could be said about successful technology platforms . There is also an added level of dynamic change when it comes to web technology and social platforms that adds a level of complexity to crowdfunding. I feel I have covered many of the important basics when it comes to successful crowdfunding techniques, however I think that a person could go on to study the psychology of crowdfunding and even the technological progression and infiltration of the different platforms on society, on a far more in-depth scale
I absolutely believe a more in-depth essay could be written on the psychology and techniques of successful crowdfunding. There is so much that could be covered about what people find appealing and why and how this affects the success of a campaign. The avenues that could be explored further are endless, such as visual appeal, the popularity of certain products or activities, male dominant verses female dominant products, or in turn, male versus female entrepreneurs. I feel there could even be analysis of mathematical elements, such as how many images per page, types and number of certain word descriptors, the analytics of different platforms, algorithms for the best times of the year, month or week to post based on the economy, or even relevance products being sold or marketed. If someone wanted to dive much deeper into crowdfunding, there is truly an endless supply of food for thought.
Secrets To A Successful Crowdfunding Campaign
#crowdfunding #crowdfundingtips #successfulcrowdfunding
